Cherika Hart, the owner of Designs by Estell, is quietly and quickly taking over the trending craft of sewing and designing. Self taught, minus the one class she took at Joann's Fabric, Cherika's craftsmanship and attention to detail is amazing considering she has only been sewing and designing for 10 months. With designs ranging from tea skirts, monogrammed clutches, maxi dresses, and even head wraps, Designs by Estell is a brand to be on the look out for!
In January of 2016, Cherika realized that this was more than a hobby/ penny pincher. "I actually felt good waking up and starting on projects and orders. It was refreshing!" Cherika started sewing different items and started receiving orders immediately. "It amazes me how far I have come in this little time but I know I have a long way to go in this industry. I’m excited to learn more so that my business will expand."
Her biggest challenge to date when it comes to running a business- "My biggest challenge at this point is stepping out of my comfort zone and trying new pieces. I’m more comfortable with creating skirts and little girls pieces more than anything. However, I have created dresses, rompers and peplums as well, which I find very challenging. I’m in a sewing academy now learning how to self-draft and I’m getting comfortable with making adjustments with commercial patterns." Cherika is also looking to expand her line to include items for tall women."It is hard trying to shop for apparel that really fits tall women. Most of the time, the real issue is the length. A maxi is not considered a maxi if it stops above the ankles, right? lol. It feels and looks funny. As a tall and slim woman it is frustrating when I see beautiful pieces to only try it on and be disappointed with the length."
We asked Cherika what's next for Designs by Estell "I also plan to teach my daughter Joi Lei the basic of sewing because she seems to be very interested and curious like I was. The only difference is, she is not afraid. Her business will “Blossom” later.
For more info on Designs by Estell
Like Designs by Estell on Facebook
Follow @Designsbyestell on IG.