So don't kill me. The headline was taken from a post done by www.businessinsider.com
. A market analysis lead to the brand being labeled as for basic bitches only. With big box department stores closing, constant promotional sells on the handbag line of Michael Kors, and bad branding imaging, sells have dropped 7.6% since last year. The running joke with basic bitch brands that now also include Michael Kors states: that if is she wears a Michael Kors bag, Lululemon leggings, Ugg boots, a North Face fleece, and holds a Starbucks cup, she's a basic bitch. But Why? Have Michael Kors along with LuLuLemon and others lost there exclusivity due to not holding spots only at the top boutiques? Has the lack of not being seen on the arms and bodies of celebrities relegated them to their basic status? In all honesty what is wrong with being "basic".
Does the lack of unthinkable wealth, private yachts, or money to burn on $2500 bags qualify one as basic. Simple answer- the wide spread availability of the Michael Kors brand to the everyday working woman and not just the fancy suburban housewife, has lead to the brand not being seen in the light that it once was. With brands like Coach focusing on more fashion couture ads, cutting promotional sales, and making better quality items, brands like Michael Kors are falling further down the line of high end brands. I honestly feel that the wide spread appeal of the brand would be beneficial to the Michael Kors brand if marketed right. By simply losing the emblem heavy items that are so easily replicated in the China based markets, and moving to simple and chic designs along with high end materials, the brand could be easily headed back to it's glory days.
What are you thoughts? Is MK only for basic bitches?